Ann: Acquisition of LIFX and Share Placement, page-221

$250 Mil is tied to performance shares so had to be disclosed.

But you can argue that either LiFX management is confident to achieve this number or using as carrot to lure Buddy into agreeing on their terms. 

There is no hiding in last qtrly but I see this as a nature of new business in a relatively new market. It can never be smooth.

Small company with aspirations to become global player need to spend big. What BUD is trying is a typical play. Raise funds, appoint numerous channel partners in warm to hot markets and hope handful would click.

You don't have to succeed everywhere but few key markets and you have a winner.  This is where sheer pull factor like Government regulations and change in corporate behavior will play an important role.

And with LiFX on board, it makes this more interesting...