I think what bentas74 is saying, is if your research and outcomes tell you that this is a crap business, then from your point of view the SP is probably going to go further down. Logic would say if you believe this, then why would you continue to hold?
My guess is that either you don't believe your own whinging, but you just enjoy doing it, or you don't have the courage to take a loss.
Ann: Acquisition of LIFX and Share Placement, page-224
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