Ann: Acquisition of SaaS platform Art of Mentoring, page-13

AD1  is  certainly rolling out the good news  as it said it  would, and if  currently contracted government departments (and new ones)  add customised versions of today’s  acquisition into their AD1 bundles things can only get better?

Congratulations to all the long term holders.

And it was possibly a dumb idea but with much gratitude,  when the price started going backwards this morning I decided to take some profit  in case it  retraces further .
- I don’t understand technicals and  am still learning about some of the fundamentals here and am also generally untrusting of the current global market  (especially after reading this ABC story this morning https://www.abc.net.au/news/2020-09...risk-financial-markets-analysts-warn/12701882).



Thank you AD1, @Saragian and all others who have posted here

Cheers


https://small caps.com.au/ad1-holdings-acquire-saas-company-art-of-mentoring/
AD1 Holdings to acquire ‘leading’ mentoring SaaS company Art of Mentoring

By Lorna Nicholas
- September 30, 2020

Under the acquisition, AD1 Holdings will make a $1 million up front cash payment and issue a further $500,000 in shares.


AD1 Holdings (ASX: AD1) is set to acquire “leading” mentoring software as a service platform provider Art of Mentoring, with the acquisition expected to create a more diversified recurring revenue stream to the combined entity.

According to AD1, the annual recurring revenue stream totals about $1 million, with Art of Mentoring also possessing “excellent growth outlook” along with sales synergies with its own career platform.
Under the acquisition, AD1 will issue a $1 million up front cash payment and a further $500,000 in shares.Additional cash and scrip-based earn outs are provided for in the agreement over two tranches. These will be based on achieving revenue growth targets.
On completion of the deal, AD1 will own 100% of Art of Mentoring.
AD1 chief executive officer Prashant Chandra said one of the company’s priorities was to increase shareholder value through earnings per share accretive acquisitions.
“Art of Mentoring is a compelling strategic fit for the company with a cutting-edge SaaS product, diversified recurring revenue stream and strong growth prospects.”
“Our complementary customer base will enable the company to expand its footprint within both the government and professional association sectors,” Mr Chandra added.
SaaS mentoring acquisition rationale

Art of Mentoring’s SaaS business designs, implements and provides mentoring services to organisations.
The services are underpinned by evidenced-based programs, expert consultants and software.
Art of Mentoring’s services are formal programs and AD1 claims they “facilitate an enjoyable and productive experience” for both mentors and mentees.
AD1 estimates the employee experience software market is worth about $18.2 billion, with Art of Mentoring’s solution “uniquely suited” to address this market’s growing need for structured mentoring programs.
Art of Mentoring’s SaaS solutions are already embedded within government agencies, professional associations and large corporates.
Mr Chandra said part of the acquisition rationale was expected sales synergies across the combined group, with Art of Mentoring’s product complementing AD1’s career platform.
Additionally, the growth potential and the recurring revenue model support AD1’s expansion strategy.
As part of the acquisition, Art of Mentoring founder and managing director Melissa Richardson and her team will lead the mentoring SaaS division of the combined business.