It will be interesting to see how this plays out with the Winter...

It will be interesting to see how this plays out with the Winter Olympics taking place in China next February.
China has had a lot of bad publicity and will be desperate to present its best face during the Olympics.
How much publicity will it give to the games, virtual pins, given that NWay is an official Olympic sponsor?
If it is to be given good publicity within China by the government directed media, this could be mammoth.