@Puttinfordough ...." and is more effective than HEPA filters,...

@Puttinfordough ...." and is more effective than HEPA filters, which is their main competitor."

The discussion about this is pretty much where I came in a couple of months ago, basically because I couldn't stand the misinformation any longer.

Despite what the company keeps saying, HEPA filters are NOT the competition. Other free radical generators are clearly the competition. Here are some questions I was asking in late July....
"I'd like to see apples to apples comparison. This is not going to be competing with Hepa filters, the competition are other free radical generators. What are the benefits compared to those in air purification, as air purification is where they are focusing on for first products?"

"I wonder if the reason for the slow progress towards market is the availability of other types of free radical generators in the market place. Do the OEMs the company is talking to already have their own ozone and hydroxyl generators on the market?"

"For DD, I'm not saying this just so I can buy cheap. I've made some very good money while in this so happy in that regard. I tend to continue to look at stocks I'm out of, because I look more critically at them when I don't have a position. If things looked very positive I would have already bought back in and telling the forum why, but can't find a good reason to until after I discover why it is better than the real competition that have a head start by being in the marketplace already."

The share price at the time was over $3/sh. Since then BP has quit the company and the company failed to gain an OEM deal.

It seems the real competition of other ozone and hydroxyl generators already being in the market has affected the share price here. Investors believed that buying into this would give them access to a 'new' unique technology that could take the market by storm. This belief, that still seems rife here is just false. There are other similar products that produce the same range of free radicals already in the market place.
Look up the Winix 'plasmawave technology' as another example... It's another pulsed corona discharge unit..

"As for the charcoal filter.........PMSL." So your certain it isn't that, yet the company has stated absolutely NOTHING about it!! What is the neutralizer then??

I based my interpretation of the share price going down on all the real competition being in the market already, plus problems along all the lines I've mentioned. So far the price has more than halved in 2 months.