The latest desertion by shareholders seems to have been following the latest quarterly and capital raising.
The numbers don't lie- revenue was up
but cash burn was a bit frightening and a long way from the cashflow positive status we had achieved earlier in the year.
IMO management did not bother to explain where they were spending the huge increase in product costs/development, although we can assume a lot of it was on the new Apply Direct product.
Honest and transparent communication is key to building shareholder trust, particularly when it comes to spending and capital raising.
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