Not quite. The 2 sets of independent clinical tests from P&G and...

Not quite. The 2 sets of independent clinical tests from P&G and the soft launch was to prove the Technology for themselves. Now the fun part should begin with multiple products across multiple brands. Timelines are still fuzzy, but I can't see too many more soft launches on the horizon, especially given the fact that P&G are also about to cement a second OBJ Technology Platform. P&G have made and are continuing to make a rather massive contribution of resources in relation to OBJ tech across quite a few brands.