PEB pacific edge limited

Ann: ADDRESS: PEB: AGM CEO Commentary

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    PEB
    27/08/2012 15:35
    ADDRESS
    
    REL: 1535 HRS Pacific Edge Limited
    
    ADDRESS: PEB: AGM CEO Commentary
    
    Summary of Chief Executive's presentation to the Annual Shareholders Meeting
    held in Dunedin on 23 August 2012
    
    27 August 2012
    
    Key points:
    o The roll out of Cxbladder in the USA and commissioning of purpose built
    laboratory testing centre in Hershey, Pennsylvania proceeding on schedule and
    to budget.
    o Interest in Cxbladder from urologists, general practitioners and medical
    specialists attending GPCME (GP Continuing Medical Education) conferences in
    North Island in June and the South Island in August
    o American Journal of Urology has published the peer reviewed science paper
    of the results of the international multicentre Cxbladder clinical study.
    o Cxbladder launched in Australia by licensed partner Healthscope
    o Cxbladder is on-track to launch in Spain and Portugal later this year with
    licensed partner, Oryzon
    
    The last 12 months had been momentous for Pacific Edge Limited and the roll
    out of its first diagnostic cancer test, Cxbladder, Chief Executive David
    Darling told the annual shareholders meeting in Dunedin on 23 August 2012.
    "Over the next 12-18 months Pacific Edge will continue with the
    transformation from research operation to a world-leading cancer molecular
    diagnostics company providing high performance cancer detection tools to aid
    clinicians in the detection and management of cancers."
    
    With the recent appointment of Jackie Walker as the CEO of the wholly owned
    subsidiary Pacific Edge Diagnostics USA, the company had gained an executive
    with global experience with large corporates and start-ups in the life
    sciences and medical device industry. Leading the US business, Jackie is now
    putting place a team with the sales and marketing experience to roll-out
    Cxbladder to urologists, health services providers, health service funders
    and insurers in the US.
    
    "Using funds from the successful capital raise undertaken last year, the
    business in the United States is on schedule and running to budget. The
    purpose built testing laboratory being commissioned at Hershey, Pennsylvania
    is at a key location on the eastern seaboard, with 58 million people within a
    90 minute radius. The laboratory is also close to a hub of one of the largest
    courier operators in the USA."
    
    During the last year, Pacific Edge licensed Healthscope Pathology in
    Australia to market Cxbladder there. Healthscope's laboratory completed the
    adoption and validation of Pacific Edge's Cxbladder technology in February
    2012. The laboratory is now underway with the commercial analysis of
    Cxbladder tests for Australian urologists
    
    In Spain and Portugal, which have the fourth highest incidence of bladder
    cancer in the world, Oryzon, a leading molecular diagnostic testing
    organisation, is marketing Cxbladder. Oryzon's laboratory is expected to
    begin commercial analysis later this year.
    
    "In New Zealand, the interest from the medical profession in Cxbladder, a
    simple-to-use and non-invasive test for patients presenting with hematuria (a
    prime indicator of bladder cancer), is very strong," Pacific Edge introduced
    Cxbladder to GP's urologists and other specialists at the recent GP
    Continuing Medical Education conferences in Rotorua earlier this year and in
    Dunedin in the last month.
    
    "Urologists, General Practitioners and other medical specialists quickly
    understood that their patients would readily provide a simple urine sample
    rather than undergo the invasive, uncomfortable procedures and that this test
    provides valuable information for them to help with their clinical needs in
    detecting and managing haematuria and bladder cancer."
    
    Appreciation of Cxbladder's potential is growing steadily since publication
    in the American Journal of Urology in July, online (and in the September
    print edition) of the results of the Cxbladder clinical study.
    
    "Cxbladder is now being discussed on blog websites used by patients with
    bladder cancer where a common theme is their concern at having to undergo the
    regular invasive check-ups that they currently endure. The patients see
    Cxbladder as an option for themselves and are lobbying urologists to
    incorporate it in their programme. "
    
    Cxbladder continues on its schedule to launch in March 2013 in the United
    States, the largest market for medical applications.
    
    For further information please contact:
    David Darling
    Chief Executive Officer
    Pacific Edge Limited
    P: (03) 4795800
    
    ABOUT PACIFIC EDGE
    Pacific Edge Limited (NZX: PEB) is a New Zealand based cancer diagnostic
    company specialising in the discovery and commercialisation of diagnostic and
    prognostic technology for the early detection and monitoring of cancer.
    Products in development and in clinical trials are accurate and simple to use
    genomic and proteomic tools for the earlier detection, improved
    characterisation and better management of gastric, bladder, colorectal
    cancers and melanoma. The company has recently completed and released its
    first product for the detection of bladder cancer, Cxbladder, and is actively
    marketing the product to urologists in New Zealand, Australia and soon to be
    Spain and Portugal and the US.
    
    www.pacificedge.co.nz
    
    ABOUT Cxbladder
    Cxbladder is a non-invasive, accurate test that enables the early detection
    of bladder cancer from a small volume of urine. It provides general
    practitioners and urologists with a quick, cost effective and accurate
    measure of the presence of the cancer, and provides urologists with the
    opportunity to reduce their reliance on the need for invasive tests such as
    cystoscopy. The recently completed multi-centre international clinical study
    recruited 467 patients from Australia and New Zealand. Results show that
    Cxbladder outperforms all of the benchmark technologies in the trial and
    detected nearly all of the tumours of concern to a urologist; greater than
    95% of all late stage and high grade tumours.
    
    www.cxbladder.com
    
    ABOUT BLADDER CANCER
    Globally, bladder cancer has the 9th highest incidence and the 4th highest
    incidence for men. One of the early symptoms of bladder cancer is the
    presence of blood in the urine, haematuria. People with haematuria often
    present to their general practitioner before being referred on to a
    urologist.
    
    There are a number of 'at risk' occupations that have shown a much higher
    incidence of bladder cancer. Fire fighters and fire control officers have
    shown in a US study to have a 2x incidence of bladder cancer over non fire
    fighters.   Smoking is a significant contributing factor (over 50% in males
    and 33% in females, approximately 1 of every 2 new incidences of bladder
    cancer is linked to smoking).  Exposure to certain industrial chemicals or
    carcinogens increases risks for some occupations e.g. hairdressers, painters,
    printers, fire fighters and metal workers, chemical engineers. Finally,
    incidence increases with age so the older you are, the greater the potential
    for bladder cancer.
    
    Bladder cancer has a very high recurrence rate of approximately 70% with 30%
    of these recurring as later stage tumours. This is a higher recurrence than
    for skin cancer!  However, bladder cancers are highly treatable, especially
    if detected in the early stages.  If diagnosed early there is a much higher
    probability of survival for early stage tumours relative to later stage
    tumours. This makes timely and regular surveillance and monitoring of this
    cancer a key element of the clinical process and of the individual's annual
    healthcare plan.
    End CA:00226506 For:PEB    Type:ADDRESS    Time:2012-08-27 15:35:14
    				
 
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