To be fair, Ronan did say he was looking to test higher price points with goods where they have exclusivity, so this may somewhat defray the GM attack from a lower AUD. I think they need to concentrate on the CODB and a roll out of bigger stores where they have proved that on a sqm basis rev grows by 40% to 60% and profit by 30%. Is the Adairs for kids concept dead? He was inferring they are moving them back inside the larger stores.
Again, Mr Market confounds me but I am playing a long game here so really, I shall tune him out.
To be fair, Ronan did say he was looking to test higher price...
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