Ann: Admedus Awared Major Supply Tender-AHZ.AX, page-34

Sorry to spoil the party but i hope you're joking.

People get medical advice from a medical professional. They get information about neighbourhood garage sales from a flyer.

Presenting at conferences and producing clinical data is how you get the medical cohort to slowly change their preferred product. This is a slow process and AHZ is far from perfect in this regard but theyre on a right track.

The medical profession is slow moving. Doctors still like to fax things, for example. The flip side is if CC becomes the market leader at one point a competitor with a better product would not gain instant traction.