Going by that the profit was $2.5 mil? for the first half of FY ending 21. So from July to December 2020, through peak Covid e-commerce buying frenzy they made $2.5 mil. They turned over $96mil to make $2.5 mil profit over 6 months of arguably a golden period of buying crap online. So if they were able to continue that profit for FY21 and make $5mil, with a business valuation of $50 mil it would only take 10 years to get a return on investment. That's not a business that I would buy.
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