ASX Announcement
Friday 19th August 2016
Adslot Signs Multi-Year Global Deal with
World’s Largest Media Buyer
• Long term Symphony contract signed with the world’s largest media buyer, groupm (the
media buying division of WPP)
• Global deal with immediate focus on multiple market deployments across Europe and APAC
• Immediate, significant impact on Trading Technology revenues anticipated via increased,
contracted Licence Fees
• Value of media executed via Symphony expected to more than double from circa $3 billion
per annum to more than $6 billion per annum over the next 2 – 3 years
• Represents an effective doubling of the future Trading Fees revenue opportunity via Adslot-
Symphony integration
• Positions Adslot as a leading provider of media workflow and trading technology globally
Adslot Ltd (ASX: ADJ) today announced it has signed a multi-year global contract with groupm, the
world’s largest media buying group. The contract will see groupm activate Adslot’s workflow and trading
automation platform Symphony into a significant number of new markets, including an immediate
commitment to multiple deployments in Europe and APAC.
The global contract also sees groupm renew their commitment to Adslot across APAC, where
Symphony has already been deployed in a number of markets including Australia, China and Japan.
Adslot confirmed the deal has a number of material implications, including:
• Additional revenue derived from Licence Fees as new markets are deployed
• Fully funded market entry for each new country deployment
• Establishes a significant footprint in the EMEA region for Adslot, and Adslot as a truly global
solution
• In combination with organic growth from existing customers and other new business, the value
of media executed via Symphony is expected to increase from circa $3 billion per annum to
more than $6 billion per annum over the next 2 - 3 years
• As a result, Adslot’s Automated Guaranteed Trading Fee opportunity via the Symphony-Adslot
integration will effectively double
“This is the single most significant customer contract in the history of the business”, said Adslot CEO Ian
Lowe.
“In addition to being the world’s largest media buyer, groupm services a long list of significant global
advertising clients via operations in more than 100 countries - the most extensive footprint of all the
major media services groups. Groupm is also a market-leading innovator, and so their decision to
pursue a long term, global relationship with Adslot not only underscores the value groupm sees in the
Adslot relationship currently (groupm are already a Symphony customer in multiple APAC markets) it is
the strongest possible validation of our vision - to be the leading global provider of media workflow and
trading technology.
“This multi-year deal repositions Adslot as a key player on a global stage”, said Lowe. “The gamechanging
aspects of this deal are several.”
“Every new country we deploy for groupm will generate recurring incremental revenue, and see us with
a market-ready capability we can take to the broader industry in each of those countries.
“And as our footprint grows, this strengthens our prospects of securing additional local, regional and
global customers.
“Above all, as we continue to enrich our Automated Guaranteed capability and its integration into
Symphony, Adslot is in the strongest possible position to build a meaningful revenue stream from
Trading Fees, the scale of which is many times greater than Licence Fees. And while the $51b forward
guaranteed display market’s transition to automation is still developing, we see strong evidence this is
accelerating.
“We will use the corresponding period to aggressively build out enhancements and new capabilities with
clarity of purpose, and the confidence of contracted growth as a foundation on which to do so”, said
Lowe.
- END -
(20min delay)