I like the idea but then I wonder who is doing the fraud? Surely it's not Google themselves? Is it competitors that use bots to run up costs so that competitors get poor leads from Google and stop using it so they can get cheaper ads? Someone with more insight or info able to share? What does Google do to protect the integrity of their ad platform? I'd love to see some juicy contracts signed as some sort of confirmation.
Ann: Adveritas Enters New, Rapidly Growing, Revenue Segment, page-5
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