Ann: Adveritas Enters New, Rapidly Growing, Revenue Segment, page-7

Thanks for sharing your insights. I can see how this will work well for agencies who manage adword budgets on behalf of clients as a way to show value for their services etc. The monthly subscription for the service is quite high so it looks like its most suitable to large organisations with big spends at this stage, but a mass market version may be interesting down the line if it has a demonstrable ROI for small spends. Interesting idea, for me I'll wait for some further announcements as I don't really know much about the industry.