Just got an email from AV1 (TrafficGuard) and had to laugh when...

  1. 878 Posts.
    lightbulb Created with Sketch. 120
    Just got an email from AV1 (TrafficGuard) and had to laugh when I read this quote from our CEO Mathew Ratty.

    The old adage of “WIFM” or “what’s in it for me” in marketing holds true at the end of the day and so if you are able to effectively communicate a story and have the reader relate, you’re in a good position.

    It would be nice if he also lived by "WIFS" or "what's in it for shareholders", LOL.
    Last edited by everglass: 20/12/23
 
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