https://www.marketingweek.com/mark-ritson-marc-pritchard-viewability-fraud-speech/Ritson: P&G’s Marc Pritchard has made the biggest marketing speech for 20 years
Procter & Gamble chief brand officer Marc Pritchard laid into Google and Facebook’s ‘walled gardens’ and demanded transparency from the digital supply chain, heralding a new era in digital advertising.
https://www.marketingweek.com/mark-ritson-marc-pritchard-viewabil...
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