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3.03% 6.4¢ adveritas limited

"By the end of the year P&G expects all its partners to adopt...

  1. harryAJX
    240 Posts.
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    12/11/21
    19:03
    Post #: 57541043
    "By the end of the year P&G expects all its partners to adopt third-party, accredited verification of audience numbers."

    Incredible news for Adveritas, being a source of such verification, and the only one on Google's Cloud Marketplace. Did Google know this was coming? I was thinking the biggest risk might be Google acquiring Adveritas or developing their own similar solution but looks like the independent nature of Adveritas will be critically important. Great find!
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    lightbulb Created with Sketch.  Great analysis
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