My point is that the larger the FUM the bigger the impact on profit from any fee reduction ie if FUM is $1bn and fees are reduced by 10bps that a $1m impact, if you are at $2bn FUM thats a $2m impact. Agree that you can offset the fee reduction with FUM growth however that just leaves you with flat profit. There's plenty of confusion on Super fees at the moment so that may give AEF a breather on further fee reductions.
My point is that the larger the FUM the bigger the impact on...
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