In my opinion, NEA runs more like a modern company. They were one of if not the first in market, they play big and they spend big. They make sure the market will only think of NEA when you ever need Birds Eye view imagery. They sponsor events to basically market their own, it's insane how willing they are to bet on their brand to marketing not the product. AMX on the other hand, later to market with arguably better product, but it is not merely chipping off enough market share I don't think.
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