Ann: AGM 2016 Presentation, page-4

I hope that management have flown Qantas in Japan - because when they pronounce Q it is like CU - and yes they announce that over the loud speaker. So our new company name in Japan may be interesting...
Quintis - imagine if they dropped the i's from the name ?

Essentalis -  Essential Indian Sandalwood is a better name and I am just a Geologist - not a marketing Guru.

But they have nailed pop culture


and thankfully I think thet they have the domain name for it.