I think Blossom is a new partner but not the big one were doing the marketing with, I could be wrong but if its related to the recent CRM intergration work, I am thinking its inline with payment providers or possibly rewards.
Side note its nice to see the views on the current marketing getting some traction and this particular AD when you navigate down it give you the option to sign up straight from there so it bypasses the app/webpage portals.
I think Blossom is a new partner but not the big one were doing...
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