one more BNPL player? is there any room left for new players to...

one more BNPL player? is there any room left for new players to come in and get eyeballs on them?

I don't follow much on BNPL but can feel that the market is so over crowded and there is no moat, anyone with an idea can become a bnpl player in matter of months... all they have to try and convince the investors is that "they are different from the rest"...

I am glad CCA didn't get into BNPL... yes, 2 years ago it would have been great, but in the end stages of 2020 there is no room for growth for a vanilla bnpl player... the likes of APT may keep growing because of the momentum but others may not see those lofty valuations imo...