It does seem strange. I can't think of a reason they wouldn't announce major roll-outs. HEB being only 300 stores I can understand. 7/11 they are already in 1500 stores and Kroger has over 2000 stores.
On another note, I am continually seeing more and more social awareness and posts of pictures of the chocolate, especially on Instagram.
It seems to me management are doing all the right things, getting good deal, exploring all options etc, they just do not communicate with shareholders well.
Ann: AGM Presentation Correction, page-23
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