Right rant over.
One other thing occurred to me re reading the presentation that may be of significance to YOW. If you look at every brand, particularly those above YOW, on slide 30 they are basically owned by two companies Hershies and Nestle (please correct me if this is wrong). So if you are a retailer you probably have little option but to stock these products and therefore have little pricing power over Hershies and Nestle.
So, and this is the crux of my point, if you were a retailer and a product came along that sells well (not even fantiastically but just well) wouldn't you stock it just to give you a little bit of leverage in discussions with Hershies and Nestle? If my thesis is correct then everyone will stock Yowies as a matter of course.
And if yowies sell well then stocking them becomes an absolute no-brainer.
GLTAH, DYOR, NFA, ETC
Cheers,
BSP
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