They highlighted that the results were not linear and actually stepped. Thus just adding more was not the answer. The question was "where is the sweetspot?" The balance between optimising the benefits and the cost. Thus it comes down to what benefit the client wants. All in all I came away with the feeling that we are in good hands. They know what they have to do and setting about doing it with clear precise intention.
That clear precise intention is to conquer the US concrete market first and foremost. Eden-plast is in the far background. India may crop up as next but is not on the horizon.
While all this chatter on HC may seem like helping the cause, it is pretty well off the mark and probably counterproductive.
We are better off sitting back and collecting in the future.
EDE Price at posting:
22.5¢ Sentiment: Buy Disclosure: Held
