Nup, I reckon you're not understanding a) what the announcement describes, and b) how business is done in places like Sth Korea.
If you want to enter a market with a new product, a product that is based on an innovative change, where are you going to start - with the people that supply a type of material into a large project market, or the people who design and specify those large projects (for material and component suppliers to supply into)?
Not unlike Eden having to jump through numerous hoops with the (e.g.) DOT's in the US, I'd suggest.
I suspect Eden went to KCI (Korea Consultants International) first, rather than material suppliers , because they understood the best place to start themselves, or they sought advice from those who understand how business is done in Sth Korea.
This part of the KCI website might help understanding of where KCI sit in the Sth Korean landscape;
I'm extremely doubtful KCI would have dudded KC Industry into signing a Binding MoU, or stayed schtum and said nothing about their evaluations with Eden, and reckon KCI were satisfied with what they were presented by Eden, satisfied enough to give the nod to KC Industry that they regard Edencrete as a viable addition to their range of products.
As noted yesterday, the 3 - 6 months 'testing' period does not read as a 'back to square 1 and start again' process. It reads as a specific formulation exercise, with a range of formulations being put together for the various products KC Industries supplies to market.
What was the alternative - start with the material suppliers (and the plural is very relevant), and have them approach a mob like KCI?
EDE Price at posting:
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