Hi TW,
All very good experience, which is most helpful in understanding just how difficult it is to successfully master the commercial roll out of a totally new product, in a very conservative market, on a global scale.
BTW the other possible reason why Eden terminated the agreement with KCI, is that KCI would have been merely marketing EdenCrete, whereas KC will be actually buying it. This is an advantage with regard to EdenCrete’s pricing, its margin and thus overall profitability.
Cheers!
Mark
Ann: Agreement with Korean Precast Concrete Manufacturer, page-81
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