Yeah I see where you're coming from, and these kinds of sites always end up baffling me why they get such high valuations. I get the feeling (given the NYC aspect) they could do quite well, or potentially be acquired by Etsy or even Amazon.
Personally I think there is a plethora of other interesting and good value stocks on the market, both in Australia and Internationally, that companies like this will simply be viewed as 'hobby businesses'.
AHL Price at posting:
42.0¢ Sentiment: Sell Disclosure: Not Held