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Ann: AIR FDA 510K Filed and New US Distribution, page-27

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    lightbulb Created with Sketch. 35
    You assume there are no competing products out there. Often in Australia we think we have the new beaut thing but the world is a big place and there are a lot of ideas out there. You do not have forever to sell your product, someone is always working on a better mouse trap and even if its not better they can have a bigger marketing etc budget that gets them over the line.

    I should add its an incredibly difficult market for small caps at the moment.
    Last edited by muyakea: 01/06/22
 
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