Real what's wrong with you? A long and interesting post from you...

Real what's wrong with you? A long and interesting post from you today ;-)

Funny you should mention all of this though. I was thinking what benefit would they get from posting images on Instagram but then I read this - http://www.niemanlab.org/2015/08/af...likely-to-use-instagram-and-youtube-for-news/

An interesting tidbit, however, the images they are creating hardly tell the viewer what Airpocket does.

For this type of space I'd be running SEM and SEO campaigns both of which I see no evidence of.

The Airpocket website still doesn't even rank for a search of "movistar top-up airpocket" which could be fixed by simply adding some decent keyword rich content to the website.

You would get way more leads from people searching for "money transfer" or "mobile top up" via Google than trying to convert users from Instagram or Twitter.

BUT - if you are going to use social media...why oh why aren't you using Movistar's accounts? If that wasn't negotiated as part of the campaign/deal then I question how strong the sales team is.