Ann: Alexium Alexicool Treated Pillows Provide Superior Cooling, page-27

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NeoLithic

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24/04/18

09:53

Post #: 32647525
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Originally posted by hotcopinvestor ↑

Just thinking out loud here, the interesting thing for AJX's customers is they have the ability to vary the amount of cooling capacity required. If they only wan't a 200% improvement over other products , then a competitive cost effective advantage is obtained not only for AJX, but the pillow manufacturer alike in providing a better product than currently on market.
I was an unfortunate investor of CFU . Great product using ceramic fuel cells, but in the end, the cost was the killer; you couldn't vary the product to obtain something cheaper. If this announcement's testing provides a positive outcome, ie manufacturers adopting Alexicool as a result, it'll be interesting what variations of the original product make up the majority of sales. It may be the case variations of 200,250 or 300% improvement over competitors, make up 90% of sales with products incorporating a 500% improvement making up less than 10% (premium pillow) . I'm sure thats what you are suggesting aswell gsad1000, provide less of a product at increased margin giving more than double or triple the cooling capacity of our competition, and at the same capture a higher percentage market, increasing sales as a result. If this all comes to fruition, one day we may just be able to afford a premium Alexicool pillow.

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I like it. One product all the way from entry level to the top level treatment same product just more of it.

Setting the standard right through the price points.

Very smart. Various ways to go with the marketing on this one.

AJX Price at posting: 16.5¢ Sentiment: Buy Disclosure: Held
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Ann: Alexium Alexicool Treated Pillows Provide Superior Cooling, page-27

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