Serta Simmons is launching an ani-viral mattress for Hotel...

Serta Simmons is launching an ani-viral mattress for Hotel chains - will they also apply the Soft-Tex cooling products to these new beds .. if so, great news for us!

https://www.fnarena.com/index.php/2...forces-with-bedding-industry-leader-soft-tex/

https://www.foxnews.com/travel/hotels-anti-viral-mattresses-post-coronavirus-pandemic

https://www.forbes.com/sites/laurie...l-beds-that-can-block-the-spread-of-covid-19/

12,018 views|Jul 16, 2020,08:00am EDT

Coming Soon: Antiviral Hotel Beds To Block The Spread Of Covid-19
Laurie WernerContributor
Travel
I cover singular, luxury travel and food experiences around the world


Antiviral mattresses in the works from Serta[+]
GETTY

Among the concerns travelers have now when they check into hotels amid the Covid-19 pandemic is whether the surfaces and touchpoints have been cleaned and disinfected. Most hotels have increased their cleaning measures including removing extraneous fabric accessories to which the virus might cling. But mattresses generally haven’t been addressed-until now. Serta Simmons Bedding, the company that provides the majority of mattresses to the hospitality industry, just announced a partnership with the HeiQ Group, a leader in textile innovation, to create the U.S. market’s first antiviral mattress.

“We know that our partners in the hospitality and healthcare industries are doing everything they can to help provide the cleanest environment and reassure their guests,” said David Swift, chairman and CEO of Serta Simmons Bedding. “Anti-viral and anti-bacterial mattresses will be an enormous asset in that effort.”

The technology to be used, HeiQ ViroBlock™, has previously been approved by the European Medical Device Directive for antiviral use in medical personal protective equipment and registered as an antiviral active by the German EPA. The technology was also recently independently tested as 99.99% effective in 30 minutes against SARS-CoV-2 by the Peter Doherty Institute, a joint venture between the University of Melbourne and the Royal Melbourne Hospital. Pending approvals by the U.S. Food & Drug Administration and the Environmental Protection Agency for marketing purposes, the company will roll out the lines named Serta and Beautyrest HeiQ ViroBlock. Aimbridge Hospitality, which operates a wide portfolio of hotels in the U.S. and the Caribbean including Aloft and Hyatt Place brands, has already expressed interest as have several global companies that given the premature nature of the discussions prefer not to be named.


The process, in simplest terms, works like this:  microsilver technology that attracts virus particles combined with vesicle technology that breaks down the viral membrane is woven through the mattress fabric acting like a magnet to attract the particles, binding them and breaking them down until the virus is deactivated. Aging tests concluded that fabrics infused with HeiQ Viroblock retained their antiviral qualities for three years and antibacterial qualities for 20 years. And for those who’ve wanted to buy their hotel beds for their home after trying them, these will be available for consumers too.

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Laurie Werner