Interesting that in GCInvestor's link there is an article about Soft-Tex and Serta Symmons Bedding (SSB):
"The relationship establishes Soft-Tex’s role as an “innovation partner,” providing sourcing, supply chain management and marketing services to SSB that are tied to the new technologies.The multi-faceted partnership will support SSB research and development teams and be integral to the delivery of next-generation mattress products.Soft-Tex intends to be a long-term innovation partner for SSB, providing them a strong competitive advantage in the mattress marketplace and creating products that offer real solutions to solve customer needs.Leveraging its “robust intellectual property” Soft-Tex will provide SSB access to new products developed using more than 100 of its patents in the mattress category. Its innovation teams have begun working directly with SSB on the integration of those technologies for use in upcoming SSB product launches.SSB and Soft-Tex expect to launch mattress lines featuring Soft-Tex-supplied technology for shipment in the fall of 2020."
Don't know if that confirms we were with SSB all along or if it means that we now have a way in there - either way, it's good news.
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