Actually I think they may mean the total cooling marketing - so both Alexicool and TMCS is $30m, not just TMCS?
"Internal market analyses supported by published market reports value the total addressable market for cooling technology in mattresses at +US$30M per annum. For this specific TMCS, the company values the near-term target market at +US$2M per annum"
Which again is a little different from the last presentation which stated the addressable market is $65m for cooling tech - but perhaps I have misinterpreted?
Ann: Alexium Total Mattress Cooling System (TMCS) - Details, page-14
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