Ann: Alexium Wins USD$5 Million Multi-Year Sales Agreement-AJX.AX, page-102

To the people that think this announcement is not new!

This is a snippet from the 16-12-2015 foundation Ann.

To date, Alexium has been rapidly delivering on its target of establishing a global footprint. Leading into 2016, we have already secured over 45 customers for an approximate US$18.5M (baseline) of earnings, within a potential order book of US$44.7M from these customers alone for 2016.


This is a new contract with one existing customer, this is why the foundation newsletter was written how it was written, see above where there's a big difference between US$18.5 mill baseline of earnings and a potential order book of US$44.7 mill (the next bit is what is important) FROM THESE CUSTOMERS ALONE.

This means those existing customers could be worth 2.5 times what they had already secured as a US$18.5 mill baseline, meaning things like this Ann were probable at the time of publishing.

They also say they're working with others.

“With this Sales Agreement, we have launched an entirely new FR product, and we’re already making significant inroads with scale-up trials with a number of other bedding manufacturers.”

This doesn't necessarily mean new clients, just new contracts for new products.

So yes, it most likely is an existing customer as we developed this product specifically for a clients needs at around the same time we developed crockban.

Yes, it is a new contract as the Ann states that.

No, the company doesn't have to release any new update to the ASX as its already been listed in the 2016 foundation Ann.

http://hotcopper.com.au/documentdownload?id=uOMxKKzFkiWRTLKhOROKAxjvTUMM5A+7pmGMuJlJ2/k=


These type of Ann's are IMO the reason there's a upside potential of US$44.7 mill from existing customers.

Things like the carpet contract are new customers since the foundation Ann's release, therefore that will be on top of whatever the existing customer revenue streams generate between US $18.5 & $44.7 mill.

The US FR market size in the home furnishings sector is US$132M with an estimated 2016 total revenue potential to Alexium of US$14.5M. Alexium has secured 38% of our overall 2016 baseline group revenue through current home furnishings customers.

Statements like this mean that amount was already secured, this is a new contract and to be added to that figure.

Cheers.