Bedding includes sheets, bedclothes etc. Fragmented means...

Bedding includes sheets, bedclothes etc. Fragmented means 10,000's of suppliers.

http://bedroomretailers.com/industry/global-mattresses-market-to-reach-24-65-billion-by-2017/

Well no, we're not talking about bed clothes, we're talking $30bill in mattresses. Far from being fragmented, there are some significant major players in the market, of which AJX now has a major supplier to manufacturers.

the third bullet point also in what AJX can expect as share.

The third bullet point says AJX will be receiving over $5mill annually from this agreement, as does the 1st and 2nd point AND the point in the newsletter. Obviously the exct amount is an expectation as no-one knows the exact future amount of stock will be sold. However one can assume with a new unique point of difference, that is, environmentally friendly FR treatment that the percentage of marketshare will increase in a market that is increasing substantially within the $30bill overall mattress market.