I've had the same thoughts about AEB's announcements many times....

I've had the same thoughts about AEB's announcements many times. It's like a kid with a 5c lemonaide stand pointing out the the global beverage market is x billion dollars. That doesn't mean they're going to be the next Coca-Cola or Schweppes, they're still just a kid with a business which will never make a profit other than a tiny one including mum and dad's subsidies of ice and sugar. In this case mum and dad are the shareholders and the kid is the family directing AEB, except that it's scaled up so shareholders have lost a lot more and the directors are making a killing.