Looking at this time last year, all be it off a low base, Dec/Jan were the two months that saw the largest upward movement in subscription revenue. I would imagine that some Dec Christmas sales of the watch would not actually have the App activated until Jan and then there is the back to school factor too.
So based on that I would expect Jan 2020 to also end up being another strong and similar move up from here in subscription revenue.
$109k Dec provides for a starting runrate of approx $1.3m in subscription revenue for 2020. History shows that each month has been an increase on the last so thats a safe assumption as base case going forward. Sub revenue is also very high margin rev - the best kind.
Good update but I'm perplexed as to why watch sales have not also been provided at the same time.
