No doubt AYS will offer better service and price for comparable...

No doubt AYS will offer better service and price for comparable services to their competition. I believe simply by offering better price/features they will be able to grab a big market share of new customers (not already existing mobile customers). It won't be an overnight success though, these things take time.

Now the possibilities to leverage their existing customers include (but not limited to...):
- Direct marketing to their existing customers (making them aware of the new service)
- Offering an exclusive offer to existing mobile customers who choose to use their broadband
- Offering combined mobile/broadband services/packages giving more value to existing/new customers

The synergies between mobile/broadband will allow both to leverage each other to enhance their respective growth. So not only will their existing mobile customers be useful for broadband growth, but vice versa.

The advantage to having your mobile/broadband with one company also exists in more ease/simplicity of managing your account(s) and paying your bills.

Good entry or topup opportunity right now.