Ann: Amazon Launches Alexa-LIFX Bundles, Record Sales Expected, page-53

I wonder whom may be interested in that data, would there be any company out there that would want to know when the lights go on in the morning, when they come on in the afternoon, when they are in the tv room, kitchen, office, alfresco or when they go to bed at night???

Anyone know of any companies partnering with BUD in the smart home space that may have a vested interest in owning this data over one of their competitors????