It's more about data Analytics and anonymised use of data rather than learning about individual data. LIFX themselves may be able to harvest the data by understanding usage patterns ... what kind of lifx bulbs are used at what time of the day or night? Use such data to improve their own products? Use cases can be many and industry experts can draw them up. Data itself is the raw material.
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It's more about data Analytics and anonymised use of data...
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