Record sales can lead to increased losses if not managed...

Record sales can lead to increased losses if not managed appropriately. A big reason why companies fail is they cannot cope with growth, I certainly hope this does not apply to Buddy.

The market really didn't rate today's announcement at all, as I said earlier, I truly believe it was a fluff announcement made in close proximity to the release of the next 4C to potentially cushion it if it underwhelms, just my two cents.