the platform growth is about $2 billion pa from net inflows. Some if this is from non platform amp products being transferred so not new business. Some of the ifa sales being trumpeted by amp are coming from the 8% pa of aligned advisers they lose each year but keep using north.
So north is a good platform, but it is not blowing others out of the water in terms of growth.
Ann: AMP partnership to create a sustainable model for Advice, page-5
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