I listen to Q&A, I think they jump into this digital banking without much research, Sean talking about taking consumer market share with digital banking, dude Macquarie banks has been doing for this for the last 3 years, they are way ahead of the game and has capture a lot of the market share already, AMP going to struggle getting many customer signing up.
I am a user of Macbank digital bank and they are Superb, AMP wont be able to Match this juggernaut.
I think they are behind the game and playing catch up and sell this as a new cool initiates, I have a feeling in a couple years they will written this off as another dud project
Ann: AMP to launch new digital bank designed for small business, page-69
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