They are just doing all the right things and putting the building blocks in place.
once they have established the retail network in Australia which is now stood up they are going to ramp up the influencer marketing, you’ll see most of the Zoleo posts are US based at the moment, I understand they have just recruited two full time marketers to focus on social media etc in the right niche hobby areas to drive awareness to the places it’s sold.
the in store display looks great also. There is absolutely no reason to think they wot follow the same land amd expand strategy in Asia and Europe also. 1) get the product available first with decent coverage, then drive awareness.
I think the volume of US sales is exceeding expectations because of this combination strategy, people are far more likely to find it and buy if already aware of it.
in 12 months time this will be a completely different company IMO
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