Interesting way to go. I'd never heard of Healthone before but seems to be a way to outsource the sales operation in Australia for bricks & mortar retail.
Saves having to invest in cost of sales force, cars, etc but obviously for a % of the potential margin of the sales.
Downside would obviously be loss of control of strategy etc but that would be what they're paying HealthOne for.
It will be interesting to where & when the ANH emerge in pharmacies, chains etc in the coming months.
Now all we need is some decent sales....
ABT Price at posting:
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