This is always difficult to assess because there's no direct...

This is always difficult to assess because there's no direct relationship between the hours required in creating these items and the selling price.

Since there is no raw material cost, in theory it's 100% profit. But in order to facilitate the sale you need a website, you need to market it, then you need the actual game, etc. and the list goes on and on. Whether you count that against the revenue from crates, I don't think so because there will always be ongoing revenue as well. Basically it's fluid, except you would have some idea after the launch as to how revenue is trending and then be able to invest in staff accordingly (or cut staff but lets hope not).

Another thing and perhaps what the ASX is partly talking about is whether the company converts the various cryptocurrencies into fiat. So for example The Sandbox I read sold 800ETH of LAND last presale. We don't know if AB1 kept that as ETH or converted it to fiat currency. If kept as ETH, then it's subject to much more volatile fluctuations in value.