Left of field type stuff here.............not what I was even remotely thinking this could be.............but looks interesting nonetheless.........
"Partnership provides Animoca Brands with a strong foundation for growth and considerable global reach through an established brand"........
Yat Siu, co-founder and chairman of Animoca Brands said: “Securing a partnership to make blockchain games with Formula 1 - one of the most recognised brands in sport - is a notable achievement. We will leverage Formula 1’s considerable global reach to drive product uptake and revenue growth as together we seek to increase consumer exposure to blockchain.”
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Ann: Animoca and Formula 1 partner to make blockchain game, page-6
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