Ann: Animoca Brands secures $12.6m contract in iClick partnership, page-44

I believe you might be looking at this wrong. The deal between Viagame and iClick isn't $12.6 million. That figure is just Animoca's share. The announcement clearly states this will generate $12.6 million FOR ANIMOCA BRANDS. iClick does about $400 million US in billing.

So I think where you're trying to get at is how much will it cost to do these activities with iClick and my guess is not a significant amount. There's a reason they're going ahead with this deal and it will build a strong foundation into building a cash flow positive business.