Surprised the opening wasn't made in a seperate...

Surprised the opening wasn't made in a seperate announcement.

More stores planned


C. Opening of Shanghai Boutique
After an almost two-year delay, is delighted to announce that its Shanghai Boutique has
opened for business today.
This is an initiative that few other Australian dairy and food companies have been able to
achieve. Photos of the Boutique can be found on the JAT website shortly.
The opening of the Boutique has been delayed due to the Covid-19 lockdowns in Shanghai
which commenced in early 2020. These lockdowns were then followed by governmentimposed restrictions on work being performed and on certain licenses and approvals being
issued.
The Boutique will be branded JAT Maternity & Infant Boutique. The size of the store is 50
square metres and is strategically located next to the Sinopharm pharmacy which is expected
to drive significant consumer traffic to the JAT Boutique.
The Boutique will sell a full range of JAT in-house brands including Neurio, Moroka, Ione Milk,
Abbeyard and Hopefern, as well as other popular baby and mother range products produced
in Australia, China and other countries. The directors expect the turnover for the Boutique will
be between A$500,000-A$800,000 in the first year of trading.
A primary purpose of opening the Boutique is to establish JAT's image in the Chinese market,
promote the Company's products and expand the influence of the Company's products in
China. If the Shanghai store is successful, JAT intends to open further stores in Shanghai and
other cities in China.
JAT’s Managing Director, Wilton Yao, stated:
“Despite all of the setbacks and delays, JAT has doggedly pursued obtaining all
licenses and regulatory approvals for the opening of its Shanghai Boutique. The
Boutique is very strategically positioned next to the Sinopharm pharmacy which will
generate significant passing traffic. Opening the Boutique allows JAT to sell its products
directly to the Chinese public rather than through other indirect distribution networks
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and platforms. We expect to open more boutiques in Shanghai and China based on
the Shanghai Boutique model.”